Three corporate giants who cast their lot to the woke crowd ;Khol's Anheiser-Bush ,and Target have collectively lost $28.7 billion in market value since April.
Pride month, war on "woke" weighs on Corporate America's stocks (axios.com)
Axios says “Corporate America is finding itself trapped between society’s progressive impulses, and the conservative backlash.”
Nice spin. The facts are that those companies would not be taking such a hit if the reaction to the fringe wokeism that they are trying to shove up out keisters was not main stream majority America..
Corporations play the long game . If they think the pressure on them is temporary then they will take the short losses. For these boycotts to work then America must make them know that there will be a permanent backlash against them whenever they try to make radical fringe mainstream.
Do we really want people who can't figure out what bathroom to use making policy and life decisions for us and our kids?