Hi
I know that in Asia people generally prefer fair skin color.So I googled to see what kind of lightening creams they use.I found a site with some asian brands.I also read on makeupalley.com the reviews of theses products and it seems that asian brands are really appreciated.
I give the link here if you want to know more.But I think its expensive.The brands I would like to try are Laneige and Pola.

Japanese and Korean skin care and makeup: Isa Knox, Laneige, Dr. Ci:Labo, LacVert, Charmzone, Kanebo, Kose, Regene, HABA & Sana. (http://www.joseibi.com/)

But as I just reveived my parcel for Diana Stalder yesterday I will wait.lol.(I ordered it on eBay and it just took me one week to receive it!I'm in France and I'm happy.I thought I will have to wait two weeks or more)
( and sorry for my bad english!)