Hello can any one help me answer this question please ?

For the following two firms, please discuss possible sources of market power that supports a price premium over competitors.
(A) Coca-Cola Company
(B) Apple Inc

This your homework, what do you think the answer is and why. Then we can help.

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Originally Posted by harish_barapati

Hello can any one help me answer this question please ?

For the following two firms, please discuss possible sources of market power that supports a price premium over competitors.
(A) Coca-Cola Company
(B) Apple Inc

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I know very little about marketing, but I do know how to Google with a variety of keywords. I'm betting I could answer this after doing a bit of research.

I'm just guessing. (How do you plan to get a degree if you can't figure this stuff out though? This is NOTHING compared to what you will get.)

Both companies were 'there first' in many ways, in their respective categories. That creates 'brand recognition' as well as 'brand loyalty.'
Many people find the taste of Coke addictive. I know I did before I gave it up. I guess that comes under loyalty in a way...

Apple adds the ingredient of quality. Their computers are much harder to hack than any other brand I know of, and that's just one thing.
They also manage to be innovative, many times 'first' with new products, not just the Apple I way back when.
There's tons more. THINK. Or find a new area of study.