I studied butterflies in grad school and I bought one of these kits for my son a few years ago. The species of butterfly is one that is already very common throughout the world*, so at least in North America, it's not a problem to release these beautiful animals. Adult butterflies can survive through one winter if the temperature is mild, as in coastal California or a similar environment. The ones in kits are likely reared in incubators in labs, not collected wild--which would be too much work. I used to raise butterflies, so I know it's easy. You just put the caterpillars on plants they like to eat and keep giving them fresh leaves.
It's unclear to me how well these butterflies survive in the wild. That would depend on where and when they were released. But also, being lab reared, they may have some problems adjusting... I'm not sure.
*The Painted Lady is found everywhere in the world except South America, the Arctic, and Australia.
I think these kits are mostly harmless and nice for children to watch.
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